- The Cottet family’s business involvement and their contribution to Barcelona’s commercial development since they opened their first shop in 1902 has earned them the “Albert Gonzàlez” Award at the latest Barcelona Commerce Awards. We analyse the challenges, advantages and disadvantages facing the retail trade against a backdrop of digitisation and e-commerce.
Digitising commerce as an excuse for a change of model. To provide solutions for consumer needs and take one step further, to differentiate. To see the current scenario, with its studies and debates on the impact of e-commerce on physical or offline businesses, as an opportunity. To face up to challenges like convincing Barcelona residents to value the shops on the…
Original published: 2018-02-07 18:30:28 Read the full Barcelona News here
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