Fighting Food Waste: a Barcelona Startup That Sees the Beauty in Imperfect Food

I am perfect food is a young Barcelona startup here to help solve a global problem that is everyone’s concern, but hardly anyone talks about: food waste. Their intention is to try and fight food waste on as many fronts as possible, and they’ve got a bunch of brilliant ideas that they’ve started putting into practice.  

As the initial step of what is to be a long journey, they’ve created the first online supermarket in Spain that sells products that would otherwise be wasted. I am perfect food recovers food with imperfections – such as products that have damaged packaging, are close to the expiration or best before date, and so-called “ugly food” – and sells them at discount prices to reduce food waste and help you save money.

Their most important goal…

Original published: 2018-05-31 12:12:18 Read the full Barcelona News here


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