Barcelona City Council’s Department of Commerce has implemented support measures for shops and commercial associations to promote digital transformations. These initiatives are part of a strategy for enabling the steady development of the current commercial model towards an omni-channel environment.
A digital-transformation process involves reaching various levels of digital maturity, from a stage without any online presence to other stages where presence steadily increases: basic, extensive and active presence for achieving a digital-commerce status.
The resources on offer are listed in a transformation itinerary for each shop and association, that includes activities and a continual support system, which enables participants…
Original published: 2018-06-11 20:06:08 Read the full Barcelona News here
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