Support measures for the digital transformation of commerce and commercial associations



Barcelona City Council’s Department of Commerce has implemented support measures for shops and commercial associations to promote digital transformations. These initiatives are part of a strategy for enabling the steady development of the current commercial model towards an omni-channel environment.

A digital-transformation process involves reaching various levels of digital maturity, from a stage without any online presence to other stages where presence steadily increases: basic, extensive and active presence for achieving a digital-commerce status.

The resources on offer are listed in a transformation itinerary for each shop and association, that includes activities and a continual support system, which enables participants…

Original published: 2018-06-11 20:06:08 Read the full Barcelona News here

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