On the cusp of an upsurge in e-commerce: omnichannel retailing, differentiation, customer loyalty and investment in staff

Quan

10/06/2018

Inma Rodríguez-Ardura, assistant lecturer in marketing and the director of the Digital Business Research Group at the OUC

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Original published: 2018-06-20 17:11:26 Read the full Barcelona News here


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