Creu Coberta promotes local commerce with its new #ElComerciantAmic [the friendly retailer] campaign



#ElComerciantAmic. This is the theme of the new promotional campaign launched by the Retailers Association and shopping district Creu Coberta.  An initiative designed to focus on these shopkeepers, using their own shop displays and a photograph showing the general public who is behind the counter.

“In Creu Coberta”, says Lluis Llanas, the president of the shopping district, “shopkeepers are members of the local community. We’re part of it.” In fact, for most of the day, many of these men and women are influential neighbours, working from their shops. This includes their involvement and participation in community projects, such as “Radars”, which provides support for elderly people in the neighbourhood, and…

Original published: 2018-06-28 15:49:12 Read the full Barcelona News here

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