Shops associated with Barcelona’s various shopping hubs and markets will have a consolidated customer loyalty card for the first time in the city. The initiative, known as “Viba.Barcelona”, will be taking its first steps this autumn in Eixample during the first stage of its implementation, with the aim of rolling it out to all the establishments associated with these hubs and markets in Barcelona.
“Viba.Barcelona” is the brainchild of “Viu a Barcelona, viu al barri” and is the result of an agreement between the Barcelona Comerç Foundation, Barcelona Oberta, the Catalan Federation of Retailer Food-Product Guilds and Market Licence Holder Associations (FEGRAM), the…
Original published: 2018-07-01 17:03:59 Read the full Barcelona News here
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